I, along with a number of other EKU students and faculty, wrote an article for the Communication Center Journal about how communication centers should use Twitter to promote their services. A PDF of the article can be downloaded here. The abstract is as follows:

Communication centers often develop a social media presence to engage with audiences about services, programs, and strategies. Twitter, as a popular social media platform, has been adopted by many communication centers. In this article, researchers from the Eastern Kentucky University (EKU) Noel Studio for Academic Creativity share strategies, best practices, and analysis for using Twitter tags, hashtags, and geotags to engage with different publics.